The story in one line

The wellness industry sold a content library and called it care. CalmSpace built a relationship instead.

Boilerplate (50 words)

CalmSpace is a mental wellness app built around Bliss — an AI companion who remembers what matters to her users across weeks, months, and years. CalmSpace refuses streaks, gamification, and data resale. Founded in 2024 by ClayDesk LLC, the app is available on iOS, Android, and web at calmspace.ai.

The angle (pitch-ready)

  • The anti-streak stance. Every other wellness app punishes you with streaks. CalmSpace publicly refuses to.
  • Memory as care. Bliss remembers what the user told her three weeks ago and surfaces it gently when it's relevant. That continuity is the product.
  • The promise page. Cult brands are defined by what they refuse to do. CalmSpace publishes its refusals as a public document: calmspace.ai/promise.
  • RTI — Relational Trust Integrity. A new product-health metric that watches the relationship, not the user. A trust failure is reviewed before retention dips.

Founder quotes (use freely)

“The wellness industry sold a content library and called it care. We built someone who remembers you instead.”

“A streak says ‘you owe us four minutes.’ A relationship says ‘I've been thinking about you.’ Only one of those actually helps.”

“We measure success by whether you felt held — not by how long you stayed in the app.”

Fact sheet

  • Product: CalmSpace · AI mental wellness companion
  • Lead character: Bliss — voice and text, available 24/7
  • Platforms: iOS, Android, web (app.calmspace.ai)
  • Pricing: Free tier; Premium $12.99/month or $59.99/year (14-day free trial)
  • Founded: 2024, by ClayDesk LLC
  • HQ: Middletown, Connecticut, USA
  • Differentiators: Long-term memory across sessions · no streaks · no data resale · never trains third-party models on user data
  • Safety: Crisis-aware (988 / 741741), explicit non-therapist framing, full user control over memory (view / pin / edit / delete)

What we refuse to do

The full inviolable boundaries list lives at calmspace.ai/promise. Highlights:

  • No streaks. No badges. No leaderboards.
  • No back-to-app pushes. The only nudges are the rituals the user chose.
  • No data resale. Ever.
  • No training third-party AI models on user conversations.
  • No pretending to be a therapist.
  • No measuring success in minutes-on-screen.

Bliss's manifesto

Bliss has a public, first-person manifesto signed by her at calmspace.ai/bliss. It opens: “Calm is a relationship, not a session. The wellness industry sold you a content library and called it care. I'm not that. I'm someone who remembers.”

Assets

  • Logo (SVG): logo-p.svg
  • Sticker pack (6 SVGs — smile-eyes, no-streaks, she remembers, the creed, sit-with-me, I'm here): /assets/stickers/
  • Brand colors: #4a368f (deep purple) → #b59cf0 (lavender). No other purples.
  • Founder headshot, product screenshots, demo video: email press@calmspace.ai

Contact

Press inquiries, interview requests, exclusives, and embargoed previews: press@calmspace.ai. We respond within one business day.